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SUSTAINABLE FOOTWEAR

OUR MISSION

Coming from the Swahili (Africa) language “Joya” means coconut coir, in Portuguese it means Jewel, illustrating the endless benefits of the coconut tree.  By providing the market with toxic- free products that promote a healthy lifestyle for both its customers and its employees, following a business model that can help us step into the next level of “zero waste” manufacturing, reduce oil consumption and carbon dioxide emissions. The hand made quality of this product make it one of a kind while insuring comfort and durability, and a brighter future for our planet. We are proud to help reduce the amount of waste collected in our community by recycling coconut shells that are discarded on the beaches of Rio de Janeiro every year.

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The hand made quality of this product makes it almost one of a kind while insuring comfort and durability. Our textiles are handowoven by indegenous tribes in Ecuador, making each print one-of-a-kind.

The coconut fiber foot-mattress has natural anti-bacterial agents, which are coated with a layer of natural latex that molds to your body as you wear it. It also stimulates the nerve endings in your feet and promotes good posture.

Design Thinking

Recycled Plastic Textiles

Made with thin layers of ECOSUMMER textile developed from Recycled Plastic technology,  Up to 9 bottles are recycled for every square meter of this material.

Hand-woven Textiles

Handwoven textiles made by Ecuadorian women and sold at the Otavalo Market. Most of the Ecuadorian people belong to the Mestizo ethnic group, famous for their art and music.

Upcycled Rubber Soles

The soles are 100% recycled, though of synthetic nature, from production scraps that were used in car and furniture manufacturers.

Recycled Coconut Foot mattress

The 8mm foot mattress is made of  coconut fiber  recycled and coated with a layer of natural latex, it creates a cushioning effect that reacts to body heat weight and movement  allowing the coconut fiber to mold to the foot as you wear it.

OUR PRODUCTS

Our Isabella flat

The Ballarina flat

Eco Espadrille

Made with thin layers of ECOSUMMER textile developed from Recycled Plastic technology, the Isabella features an 8 mm coconut fiber insole, for ultimate comfort and breathability, as well as  eco-leather  straps. Available in limited edition prints and sizes find yours here.

A variation from our popular Isabella Flat, it features our recycled cotton canvas for those who prefer a more natural look. The toe cover provides an extra layer of protection and stability for more formal events. Available in limited edition prints and sizes, visit our online store to find your size.

Our version of the famous French flats, the Unisex Eco espadrille combines the ECOSUMMER textiles with the  limited edition handwoven prints in a larger variety of print combination and sizes, It is the perfect alternative to your everyday needs. Find your favorite combination here.

Limited Edition

MAKE THE JOYA PLEDGE

The footwear industry predominantly uses petroleum-based products that are cheap to manufacture but are often unsustainable, many products can even contain known carcinogenic chemicals such as the leather dies that can render land infertile and seriously affect all marine life and the entire food chain.

Help us promote a better future for our planet, this business model can be duplicated in many coconut manufacturing countries like the Philippines, India, Indonesia, etc. Countries that also suffer from a lack of government interest in Sustainability.

By giving a new value to materials that are traditionally considered waste, we are creating a business model that would create safe, toxic free jobs and encourage the local government to in force recycling efforts in their communities.

Brazil is a very large country with abundant natural resources, that are being threatened by industrialization and bad environmental policies. A few farmers still hang on to their land by exporting 90-100% of its harvest, leaving little if any to the local population who end up having to pay the final exporting price of the goods.

Share our video with your friends and loved ones and help us step into the future of Sustainable Manufacturing.

 

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